Many people still think that playing a game on a phone is a solitary pastime. That view misses a key detail: the average Gen Z player spends about 3 hours a week on multiplayer titles that sync with friends’ devices in real time.
United Kingdom: By 2026, the average UK household spends roughly 12 hours a week on mobile games—up from 7 hours in 2020. That extra time is reshaping how people unwind, socialize, and even consume media.
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